Ultrabook may be a solution for users who want a portable computer withattractive appearance, adequate performance, as well as reliable durability.However, because of high prices, until now the product is still quiet enthusiasts.
In Indonesia there are already some laptop manufacturers are releasing ultrabook,such as Acer, Asus, Toshiba and Lenovo. Although impressed by the same, buteach product formulated with the style of each vendor.
Unfortunately, despite having lured a myriad of interesting features of ultrabook,many users are still a heavy heart Lantara high price. For Lenovo U300s for example, the product is priced at USD USD 1699 or approximately USD 15.4 million.
Then Zenbook from Asus UX21 is marketed at around $ 1.099. Well, unlike the two previous vendor, Acer managed to make ultrabook, Aspire S3, with prices more affordable at $ 8 million. Still, these prices make some potential usersthinkers twice before deciding to buy.
"Ultrabook it is new technology, so the market is very small indeed. It's for peoplewho want to try new technology, so there is definitely cost more," said Brata Rafly,Director of Sales Intel Indonesia when talking with ITGazine.
Despite its relatively high price, but Intel can make optimistic ultrabook dominate the market of portable computers by 40% at the end of 2012.
"We will push marketing, help the vendors, just until the end of the year we try toreach 40%," added Brata.
High prices are also considered not an obstacle for Intel to achieve its goals,Brata could mention it to him later ultrabook prices will be more affordable than it is today.
"It's only launching ya, and demand his lot, so it was expensive. But then there must be a price adjustment, when ultrabook already many in the market," saidBrata.