The success of the game Angry Birdsnya Rovio is an example for local developers.Success does not come by itself. Need a variety of tactics to meroketkan 'grumpy birds' this.
Peter Vesterbacka as Chief Marketing Officer Rovio divide their knowledge on the sidelines of the event with the developers. Let us spare a moment the success of gaming applications directly from the experts.
1. Distribution
Distribution is critical to market a product and the process is now facilitated by the app store. "Luckily now existing app store, where the distribution of applications more easily done," said Peter Peter Vesterbacka, Rovio's Chief Marketing Officer, on Wednesday (01/25/2012).
2. Stand out
"If you want to make application then she should stand out (protruding)," said Peter.Holding the points stand out is one reason the color red was chosen as the color typical Rovio Angry Birds. "Red it stand out," added this man.
3. Play
Factor 'play' very, very important in designing a game. "When you open this game, what do you direct? Main right?" Yes, this is very important because many developers are 'required' memgutak players to fiddle with the settings first before they can play, such as sound, etc. ".
4. Note Details
Do not look down upon the details, so firmly Peter. Taking the example of playing on Angry Birds, the team based in Finland are choosing Slingshot (catapults) is not without thought. "Most people know catapults, even 2 year olds," he explained.
5. Keep It Fresh
The addition of a new level in Angry Birds intended to make this game remains fresh (fresh). On the occasion of a talk, a man wearing a red hoody is illustrated Angry Birds likens a website that if the website was not updated, then people are lazy to go back. "Keep it fresh," says Peter.
Similarly, five moves that can create applications that reap the fame game and the team proved it by Rovio game Angry Birds.
To-52 games that they could be crowned the most mobile games downloaded. A variety of merchandise featuring the birds even this selling well.
